The Patriots Weren't the Only Ones with a Come Back

During the Super Bowl last night, Google released an ad for their Google Home device. The ad featured a handful of people using their Google Home device to demonstrate the number of tasks that the device can perform. The ad sparked a chain reaction in a number of homes. Whenever someone in the commercial said "Okay Google," and asked their request, other Google Home devices in viewer's homes chimed in and responded. People took to Twitter to express their experience.

Whether the makers of this ad planned for this outcome or not, I think it worked in their favor. It was probably the most memorable advertisement for individuals who experienced this first hand, and for viewers who heard about it later on. The major goal of an advertisement is not to get consumers to go out and buy the brand after seeing it, but to cause consumers to recall that brand or product when they are interested in making a purchase from that market. Due to the hype that Google Home has created with this commercial, it has helped their brand stand out among competitors.

I imagine that some people might have a negative image associated with the brand after this antic. However, it is important to take note that Google Home's competitors, such as Amazon's Echo, have been responsible for the same thing. Additionally, I am sure most iPhone users have experienced Siri speak up when someone has said something that sounded like, "Hey Siri."

Personally, I think the aftermath surrounding this Super Bowl commercial is hilarious, and I think the makers of this ad had an idea that this would happen. The Super Bowl is a huge platform to air an advertisement, and it is a very effective way to communicate to a multitude of consumers.